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McDonalds - Bacon Roll Ad 

Role: Character Design

While part of the Design team at Framestore, I worked on McDonald's bacon roll ad. The story revolves around a trio of bobblehead dogs pining after the latest bacon roll. I was involved from the initial character brief and saw the characters through from sketch to turnaround table. The drawings were then passed onto the 3D team who were in charge of modelling, texturing, and animating the dogs into footage.

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